ELEMENT #1 Start with a question that gets an implied "YES" and speaks specifically to your ideal target.
ELEMENT #2 Build rapport with a "connecting" statement followed by the discovery.
ELEMENT #3 Using words like "today"
ELEMENT #4 What are you giving them? (Guide, Template, Offer)
ELEMENT #5 Provide a clear call to action
ELEMENT #6 Use shorten hyperlink
ELEMENT #7 High contrast image that tells a story
ELEMENT #8 Offer name + benefit + type of offer
ELEMENT #9 Have a strong benefit driven statement with incomplete sentence
ELEMENT #10 Remind them where to go
ElEMENT #11 Call to action (reminder) - the learn more button