Promotional products are all around us. Every day youre bombarded with advertising: the magnet with your favorite milk brands logo on your refrigerator; the notepad courtesy of your insurance firm on your office desk; or the Parker pen in your pocket from your bank.

You may think this type of marketing costs a fortune, but it IS possible to launch such a campaign without spending so much. In fact, promotional products are much cheaper than, say, a 60-second spot on TV.

Marketing your brand does not have to do horrors to your checkbook. Consider these:

Never discount the magic of the word sale. If youve been sourcing promotional products for some time now, you probably know that theres a sale for every season. Sign up for e-mail alerts with your favorite promotional products supplier so you dont miss out on big discounts. Some advertising merchandise companies throw in special discounts when you sign up or make your first purchase.

Ordering wholesale allows you to save more. At Promostadium.com, you probably notice how prices of promotional products vary depending on order quantity. You also get to save on shipping and other incidental costs when you buy in bulk.

Find ways to cut corners. There are promotional products that ship for free, while others have waived deco charges. Always be on the lookout for special promos.

Expensive doesnt necessarily mean better. This is so true. Sometimes what it takes to impress is not an expensive gift. Recipients are more likely to remember you if you give promotional products that are useful to them.