How to Make Sure Your Email Marketing Hits the Inbox

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Posted by Jango on 2/26/2010 to Marketing, Internet & SEO

1. Do NOT buy email lists. You will waste time, money and-even worse-damage your online reputation which could severely limit the success of any future campaigns.

2. Do NOT send emails to people who have not opted in to receive them. This too will hurt your online reputation over time.

3. Do NOT send emails with misleading subject lines or sender information. Cute and catchy subject lines may get the recipient's attention, but if the sender and subject are not from a recognized source, and if they don't relate back to the email's message, you could be forever blacklisted by the user.

4. Do NOT send emails that include words such as 'free', 'increase sales', '!!!!', and other trigger words

5. Do NOT overwhelm recipients with too many emails. This too will find you a permanent spot in the deleted items folder. you can easily find on the Internet to know what to avoid.

Source: JangoMail


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