How important is SEO?
Optimizing your content is a key step to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, this section is about maximizing your ROC – return on content.
46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
70% of the links search users click on are organic - not paid. Using keyword-rich alt text can help you rank higher so that you can capture some of that delicious organic traffic for yourself. Yum.
60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.
75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
Companies that blog have 97% more inbound links than those that don't. Creating great content is the key to getting inbound links – there's just no substitute.
Stats as of 12/8 from Marketing Grader tool
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